About

I've been designing web and mobile products in Edtech, B2C, and Entertainment for 5+ years. My strength is launching projects from scratch and rebuilding existing ones: from structure and flows to interface, design system, and site build. I cover a wide front — web, mobile apps, brand, social media, and print — and run several projects in parallel, getting to results fast. I build AI into my workflow — generative graphics, video, LLMs — to speed up routine work and try new formats; I develop the product further based on data and user feedback.

Alexander Borisov

Tools

FigmaClaudeTildaFramerHiggsfieldMidjourneyPhotoshopIllustrator

Experience

Download resume

A4 Kids City & A4 VR Park

Product designer

November 2024 — present

Moscow · a4kidscity.ru, a4vrpark.ru

  • VR Park — designed the site from scratch for the A4 brand; Kids City — rebuilt it during the rebrand on the previous structure. I run both as a single ecosystem: shared visual language and navigation (a unified burger menu across both sites) with a distinct identity for each brand.
  • Designed mobile-first for ~85% mobile traffic; built page structure and content with SEO in mind (organic search is the main channel, 59%).
  • Shipped 15+ seasonal and promo landing pages (New Year, graduation, school field trips, Knowledge Day, summer campaigns, VR events).
  • Scale: 1.2M+ sessions and 38,000+ form submissions combined; the main site's conversion to a submission is 3.5%.
  • Full cycle for each page: competitor analysis → prototype → interface → responsive design → post-launch fixes.
  • Also: marketing presentations, social media, and print materials.

YŪGA VISION creative studio

Product and graphic designer

August 2022 — November 2024 (2 years 4 months)

Moscow · yuga.vision

  • Designed from scratch a mobile app for Russian-language EGE exam prep, «Путь к ЕГЭ» (Path to the EGE — Russia's unified state exam): interviewed founders and developers, signed off user flows, and checked the implementation against the designs at every stage. Published on Google Play and RuStore; 1,000+ installs on RuStore.
  • Designed the desktop and mobile dashboard and the mobile app for the FitBurn NFT service (NFT T-shirt shop, item upgrades, earning through workouts) — a product interface built with a team of 3D artists.
  • Designed a multi-page site for IST.PROSVET, a history-education project: home page, video section, article feed. From structure to final review — independently.
  • Launched A4 Kids City — I run it as a direct engagement after leaving the studio (see the entry above).
  • In parallel: branding, logos, and communication design for studio projects.

Crysto development studio

UX/UI and graphic designer

September 2020 — August 2022 (2 years)

Saint Petersburg · crysto.ru

  • Worked closely with developers and QA: designed with technical constraints in mind and handed off designs for development.
  • Designed the interface for blockchain online voting for SPbGUT (The Bonch-Bruevich Saint Petersburg State University of Telecommunications) student elections: a multi-page service and an admin section, from structure to final designs.
  • Designed the SPbGUT student dashboard — a multi-page web interface.
  • Designed interfaces for studio sites and services (including the corporate Crysto website), and the look and scripts for chatbots.
  • Also: brand identity, logos, and graphics for studio projects.

Skills

Hard skills

  • Product designI lead the product from breaking down the task, structure, and scenarios through to the interface and launch; I develop it further based on metrics and user feedback.
  • Design systemsI build and grow component libraries, keeping a consistent style across screens and platforms.
  • Working with developmentI prepare designs with descriptions of states, responsive layouts, and animations; I check the implementation at every stage.
  • CopywritingI write copy for interfaces and landing pages; I make sure the wording is clear to the user and drives action.
  • Neural networksI do graphics in Midjourney and Higgsfield, video in the same place — Kling, Veo, and other models under one subscription; Claude is in my working pipeline, from routine work to new formats.
  • Tilda and FramerI build full websites: Zero-block, responsive layouts, animations; I structure content with SEO in mind.
  • Photoshop and IllustratorI do graphics, brand identity and logos, materials for print and social media.
  • Venue and event designI design park and conference environments: art direction and graphics.

Soft skills

  • Leadership experienceI take full ownership of a project when there's no other designer or PM around — from framing the task to the result.
  • CommunicationI interview founders and developers, and work out the task myself when there's no ready brief.
  • TeamworkI work closely with developers, QA, and 3D artists at every stage — from design to launch.
  • ResponsibilityI take a project through launch and support it after — from design to post-launch fixes.
  • Multiple projects in parallelI run several products and their branding at once, without losing pace.
  • Attention to detailI check the build and compare the implementation against the designs at every stage.
  • GrowthI keep up with tools and trends — Figma, Tilda, Framer, AI — and adopt what speeds up the work.

Education

Higher education

2020

Bachelor's degree, engineer

SPbGUT (The Bonch-Bruevich Saint Petersburg State University of Telecommunications)

Faculty of Infocommunication Networks and Systems • Department of Secure Communication Systems

Professional development

2023

Generalist designer

Logomachine design studio

Languages

Russian

native

English

B1

Work archive

All work since 2020 — details in the catalog on the home page.