A4 Kids City — a kids' career-play city site under the Vlad A4 brand

The blogger's identity is loud video thumbnails and product packaging; carrying those techniques over directly wasn't an option. The site's foundation became a light background and white cards — the brand's brightness lives in the illustrations, buttons, and accents layered on a calm base. Where a block needed contrast — the "About the park" page, graduation and birthday pages — I brought in colored backgrounds from the brand palette and adapted the illustrations to fill them. The recognizability stayed intact, and the interface reads easily.

The park collected event bookings through a third-party quiz-form service (Marquiz), connected back on the first version of the site in 2023. By 2025, Tilda's own forms had grown into full multi-step flows with complex logic. I moved bookings onto them: the park stopped paying for an extra subscription, and the form became part of the site itself — easier to maintain, with no dependency on an outside service. After the move, neither sales nor marketing had any questions about the flow of submissions — the switch went unnoticed by the business, exactly as intended.

Tilda had no ready-made solution for a page like this. I laid out each location as a card — photo, description — and added a filter by child's age. A separate task was the location audio guides from the old site: they couldn't be lost. I carried them over using an HTML-embed block: an HTML5 audio player linked to the files in the park's storage, built into each card.

Previously, the first screen had a static video with buttons — adding a promo or seasonal event was only possible through pop-ups and a scrolling banner. Together with the new marketing manager, I built a slider: the earlier hero versions were kept inside it, and on top of that, marketing can add and remove promos themselves — deals, gift certificates, seasonal offers. It scrolls automatically and manually, built for both desktop and mobile. To publish a new slide, you need 4–5 images at set sizes; I handed marketing those standards, and from there they ran the block themselves, without a designer. I applied the same approach to the news block: events, updates, SEO articles from the park's staff.

Alongside the site, I also design the physical environment of the park: signage, banners and posters for the venue, video backdrops for events — including New Year ones, with VK co-branding in mind. The same goes for the A4 VR Park venue.