A4 VR Park — a VR park site under the Vlad A4 brand (in partnership with VK)

I kept the blue — partly because of VK — but reworked the pale palette of the first version into a neon cyber style with a direct association to VR and technology (neon, "Tron"). Together with the illustrator, we built the graphics for the new look. The interface became clean, but rich and technological.

The client asked for a simple way to switch between the Kids City and VR Park sites. Instead of a plain link, I proposed a shared menu: it holds the ecosystem together as a whole while leaving each park its own color, illustrations, details. Technically this was the hardest part of the project — the menu had to work on desktop (dropdowns), tablet, and in a mobile burger menu, carry two logos, a custom park switcher, addresses, and messenger icons. It stuck and became a working piece of both sites.

Tickets and packages were sold every which way: items had no headings or grouping, and each department read them their own way — both visitors and the teams themselves got confused. I proposed a single taxonomy and set up a joint call with marketing and sales to sign off on it together:

• VR arena packages — the VR DAY lineup with tiers, from light to maximum;
• event packages — VR PARTY with tiers;
• packages for specific locations — RUN&TAG PARTY, LASER ROOM PARTY;
• a package for graduations and Knowledge Day — SCHOOL PARTY.

I kept naming and grouping consistent with Kids City, for the sake of the ecosystem's coherence.

The same self-service marketing slider and separate detailed pages for locations and events — so the home page wouldn't get crowded with everything at once. I factored in co-branding with VK: VK service logos on the map, in the layouts, and in the New Year video backdrop — several of the park's locations were built together with VK.

I coded some elements myself with Claude: hero sliders on both parks' home pages and the expandable location cards for Kids City — a custom build on top of off-the-shelf modifications; for the New Year page, I built the cracking-ice card effect from scratch, using a mechanic from a game as reference. Details like these give pages a character you can't get from the builder out of the box.

Alongside the site, I also design the physical environment of the park: signage, banners and posters for the venue, video backdrops for events — including New Year ones, with VK co-branding in mind. The same goes for the A4 Kids City venue.